Shopify builds & migrations
Themes, custom apps, and headless storefronts, built to scale and not just to launch.
The same hands that build our own products build yours.
Three disciplines, one senior team. Whatever we build, we agree on the number it should move, then prove we moved it.
Who it's for.
Teams and operators who need senior engineering without hiring a department. Tell us where you are and we'll tell you the smallest build that moves your number.
Teams and operators who need senior engineering without hiring a department. Tell us where you are and we'll tell you the smallest build that moves your number.
Pillar 01 · Hero
Commerce & growth engineering
Our deepest domain. Shopify and e-commerce builds that move revenue per visit, shipped on stores doing millions of monthly visits.
Proof · Function Growth · Andela · millions of monthly visits · see the work →
Conversion & checkout
Personalization, cross-sell, and checkout optimization that lifts the numbers that matter.
Automation & integrations
Klaviyo, Zendesk/Gorgias, returns and upsell flows that turn support cost into revenue.
Storefront performance
Speed that converts: the difference between a browse and a bounce.
Pillar 02
Product & platform engineering
Enterprise-grade product work: the data-heavy, performance-critical builds that off-the-shelf tools and junior teams can't carry.
Proof · faster loads · zero-downtime migration · ValueBlue, Ishi Health · see the work →
Product apps from scratch
SaaS apps, dashboards, and internal tools, architected to last beyond launch.
Complex, data-heavy UI
Datatables, editors, and bulk-edit flows: the interfaces that make or break a power-user product.
Design systems
Tokens, component libraries, and Storybook for consistency across teams and microfrontends.
Performance & migrations
Zero-downtime database moves and load-time rescues, done without breaking production.
Pillar 03 · Premium
Applied AI, done right
RAG and agent systems shipped with an evals harness, so accuracy and grounding are measured, not hoped for. Real engineering, not no-code.
Proof · fewer support tickets · grounded, evals-scored · ValueBlue · see the work →
AI support & triage agent
Grounded in your catalog, policies, and order data. It answers from what's true, optionally billed per resolved ticket.
Product-content engine
Descriptions, SEO, and collection copy at catalog scale, graded before it publishes.
On-site search & merchandising
Intent-aware search that understands what a shopper means, not just the words typed.
Custom LLM & agent builds
Agent tool-loops and RAG for workflows off-the-shelf tools can't reach, wired into your stack.
Why it matters
Most AI projects never reach reliable production. Plenty of shops can demo, but can't prove correctness. We ship the proof.
What you getA measurable accuracy and grounding score, a regression suite in CI, and a dashboard you keep. You see the number before your customers do.
Evals harness · support-agentrun #214 · main · 318 graded cases
Grounding
98.2%
go-live ≥ 95%Answer accuracy
96.5%
go-live ≥ 93%Hallucination
0.4%
ceiling ≤ 2%Catalog grounding142 / 142
Policy & returns adherence86 / 86
Refusal correctness61 / 62
Order-status tool calls48 / 48
Last run 2m ago · CI on every PRRegression vs. main: 0 new failures
Engagements
Four ways to start.
Pick the shape that fits where you are. We'll tell you if you're picking the wrong one.
Readiness SprintStart here
A one-week audit, one shipped quick win, and a roadmap you own.
- Format
- 1 week · fixed fee
- Investment
- from $1,500
Production BuildMost popular
A shipped system in commerce, platform, or AI, with measurement built in and a clean handover.
- Format
- 3–6 weeks
- Investment
- from $6,000
Fractional / RetainerEmbedded
Ongoing senior build and advisory, embedded in your team.
- Format
- Monthly retainer
- Investment
- from $2,500/mo
Per-outcomePay on results
Outcome-priced work, such as AI support deflection billed per resolved ticket.
- Format
- Usage-based
- Investment
- Talk to us
USD anchors. Exact ranges on the call, once we understand the scope.
The evals harness
How we prove the AI works.
The step most shops skip. Three moves turn "trust us" into a number you can read.
1
Write the tests on your data
We turn real questions, your catalog, and your policies into a graded test set: the cases the AI actually has to get right.
2
Score accuracy & grounding
Every change runs the suite in CI: how often it's right, whether it stays grounded in your data, and what regressed. It all reports to a dashboard.
3
Gate the go-live
We agree a threshold up front. It ships only once it clears the bar, and the dashboard keeps watching it after launch.
The guarantee
Measurable, or it's not done.
Every engagement is tied to a target metric we agree on in writing. For AI, the sharper version is an accuracy and grounding threshold, proven by the evals harness. If a build doesn't clear the bar, you don't pay for a black box.
A target metric, agreed in writing before we quote.
For AI: an accuracy & grounding threshold, run in CI.
A dashboard or report you keep. The proof is yours.
How a build works
Scope, build, measure, ship.
01
Scope
We agree the one number this build should move, and what “done” means, in writing and before any quote.
02
Build
Senior engineers build on your stack: commerce, platform, or a grounded AI system. No junior hand-offs.
03
Measure
We prove the lift. For AI, that's the evals harness: accuracy, grounding, and regression, wired into CI.
04
Ship & keep
It goes live once it clears the bar. Then we keep it there, or hand it over clean.
Get started
Book a call Have a number you want to move?
Tell us where you are. We'll tell you the smallest build that moves it, and how we'd measure that it did. We respond within one business day.