Function Growth
Brand incubator · Shopify
Commerce & growthA replacement-request app that turned a support cost into revenue.
A high-traffic Shopify operation was handling replacement and warranty requests manually across support tools: a growing cost centre with no upsell path.
- Architected and built a full-stack replacement-request app from scratch (React + Laravel)
- Wired it to Shopify order & product data
- Customer personalization and promotions via Klaviyo
- Integrated Zendesk & Gorgias support flows
- A marked lift in ticket-resolution speed
- A substantial new annual upsell revenue stream
- A double-digit lift in conversion